How to Make an Explainer Video in 7 Steps
The seven steps to make an explainer video, from brief and script to storyboard, voice-over, animation and delivery, with DIY vs studio compared.
Practical, sourced answers for founders and marketing teams: what explainer videos cost, how long they should be, which format to choose and how to write the script.
The seven steps to make an explainer video, from brief and script to storyboard, voice-over, animation and delivery, with DIY vs studio compared.
What an explainer video is, why businesses use them, the main 2D animation styles, where explainers work best and what makes a good one.
What drives explainer video prices in 2026: length, style, complexity and turnaround, plus how to compare quotes and what Clickcode Media charges.
When to choose a 30, 60 or 90-second explainer video, with script word counts, placement advice and what the research says about video length.
Explainer videos show why your product matters; demo videos show how it works. Compare length, style, placement and which to make first.
A 5-part structure, word counts by length, a fill-in template and a 60-second example to help you write a clear explainer video script.
Looking for prices? See explainer video pricing or browse our FAQ.
Tell us what you want to explain and we'll send a free 10-second teaser and a fixed quote.