1:11
Industry
Cloud communications platform
Format
2D character explainer
Length
About 70 seconds
Style
Warm, flat cartoon
Story 01 · Cloud communications platform
Making a developer product make sense to business buyers
The brief
A cloud communications company that offers messaging and one-time-password (OTP) APIs needed to explain its product to the business teams who sign off on it. APIs and delivery routes are easy for engineers to picture, but abstract for everyone else.
Our approach
Format: A 2D character explainer, so the story is about a person rather than an API.
Length: Kept to about 70 seconds: one problem, one solution, one call to action.
Style: Flat, warm cartoon illustration with a single relatable character at home.
Script angle: Open on a moment everyone recognizes, waiting for a verification code on your phone, then show how reliable messaging fixes it before the platform is introduced.
What we delivered
A 1:11 HD explainer covering script, storyboard, custom illustration and 2D animation, ready for the homepage, sales conversations and social posts.




