How to Make a Product Demo Video (Script Structure and Steps)
A step-by-step guide to making a product demo video: picking workflows, a script structure with timings, recording vs animation and where to publish.
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Author · Founder of Clickcode Media
Nikhil Narasipura
Nikhil Narasipura is the founder of Clickcode Media, a 2D animated explainer video studio that makes explainer and product demo videos for startups, SaaS and tech companies in the US, Australia, the UK, Germany, Switzerland and India. He writes about explainer video scripts, pricing and production for founders and marketing teams.
Articles by Nikhil
How to Convert Website Visitors into Customers (with Video)
Seven practical ways to turn more website visitors into customers, from a 10-second value proposition to proof, friction and short explainer videos.
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AI Explainer Video Generators: What They Can and Cannot Do
An honest look at AI explainer video generators: what they do well, where they still fall short and how to combine AI with human scripting and design.
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Explainer Video Makers vs Hiring a Studio: Which Is Right for You?
When DIY explainer video software is enough and when to hire a studio, compared on cost, time, originality and who writes the script.
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How to Make an Explainer Video in 7 Steps
The seven steps to make an explainer video, from brief and script to storyboard, voice-over, animation and delivery, with DIY vs studio compared.
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What Is an Explainer Video? Definition, Types and Examples of Use
What an explainer video is, why businesses use them, the main 2D animation styles, where explainers work best and what makes a good one.
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How Much Does an Explainer Video Cost in 2026?
What drives explainer video prices in 2026: length, style, complexity and turnaround, plus how to compare quotes and what Clickcode Media charges.
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30 vs 60 vs 90-Second Explainer Videos: Which Length to Choose?
When to choose a 30, 60 or 90-second explainer video, with script word counts, placement advice and what the research says about video length.
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Product Demo Video vs Explainer Video: What’s the Difference?
Explainer videos show why your product matters; demo videos show how it works. Compare length, style, placement and which to make first.
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How to Write an Explainer Video Script (With Template)
A 5-part structure, word counts by length, a fill-in template and a 60-second example to help you write a clear explainer video script.
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