PG Certification in Digital Marketing and Communication
Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations
PG Certification in Digital Marketing and Communication
3000+
Students
Empowered
3 Tracks
Outcome Oriented Curriculum
6.5 months
Recommended
7-9 hrs/week
Feb 12, 2020
Start
Date
300+
Hiring
Partners
Customised Tracks for Sharper Outcomes
Executive Track
Learn DM basics with hand-on experience of 25+ tools and 5+ certifications .
Management Track
Build, run and analyse a 4-month long multi-channel campaign.
Leadership Track
Maintain a Digital Campaign Calendar and create SEM & SEO Audit Reports.
Program Overview
Key Highlights
Certifications from MICA and Facebook
MICA Alumni Status
Dedicated 1:1 Student Mentor
Personalised Resume Feedback
Offline Basecamps for Networking
15 Case Studies and Live Projects
Hands on Experience of 20+ Tools
Fortnightly Coaching by Industry Mentors
Mock Interviews by Hiring Managers
No Cost EMI Option
We have partnered with Toffyjar to create the next set of leaders in Digital Marketing and Communication. This course will give you the best and helping you build a leadership career in Digital Marketing.
Top Skills You Will learn
SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
Who Is This Program For?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Job Opportunities
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
Minimum Eligibility
Bachelor’s or Equivalent Degree
Digital Marketing Platforms and Tools
Industry Projects and Case Studies
Learn through real-life industry projects sponsored by top companies across industries
Run live marketing campaigns
Leverage Proof-of-Work during interviews
Get mentored by industry experts
Specialisation
You can choose one or more specialisations, based on your interest.
- Fundamentals of Brand Position
- Building and Implementing Engagement Strategy
- Marketing Communications
- Branding for International Markets
- Marketing Data Identification and Collection
- Marketing Data Integration and EDA
- Predictive Analytics and Decision Making
- Campaign Planning
- Developing creative communications
- Case Study – 1
- Public Relations
- Case Study – 2
