PG Certification in Digital Marketing and Communication

Become a Digital Marketing expert by specialising in Social Media and Content Marketing, Branding, Marketing Analytics and Public Relations

PG Certification in Digital Marketing and Communication

3000+

Students
Empowered

3 Tracks

Outcome Oriented Curriculum

6.5 months

Recommended
7-9 hrs/week

Feb 12, 2020

Start
Date

300+

Hiring
Partners

Customised Tracks for Sharper Outcomes

Executive Track

Learn DM basics with hand-on experience of 25+ tools and 5+ certifications .

Management Track

Build, run and analyse a 4-month long multi-channel campaign.

Leadership Track

Maintain a Digital Campaign Calendar and create SEM & SEO Audit Reports.

Program Overview

Key Highlights

Certifications from MICA and Facebook

MICA Alumni Status

Dedicated 1:1 Student Mentor

Personalised Resume Feedback

Offline Basecamps for Networking

15 Case Studies and Live Projects

Hands on Experience of 20+ Tools

Fortnightly Coaching by Industry Mentors

Mock Interviews by Hiring Managers

No Cost EMI Option

We have partnered with Toffyjar to create the next set of leaders in Digital Marketing and Communication. This course will give you the best and helping you build a leadership career in Digital Marketing.

Top Skills You Will learn

SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics

Who Is This Program For?

Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals

Job Opportunities

Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager

Minimum Eligibility

Bachelor’s or Equivalent Degree

Digital Marketing Platforms and Tools

Industry Projects and Case Studies

Learn through real-life industry projects sponsored by top companies across industries

Run live marketing campaigns

Leverage Proof-of-Work during interviews

Get mentored by industry experts

Specialisation

You can choose one or more specialisations, based on your interest.

  • Branding
  • Social Media and Content Marketing
  • Marketing Analytics
  • Marketing Communications - PR
  • Fundamentals of Brand Position

  • Building and Implementing Engagement Strategy

  • Marketing Communications

  • Branding for International Markets
  • Content Marketing Specialisation

  • Paid Advertising and Social Media

  • Community Management
  • Marketing Data Identification and Collection

  • Marketing Data Integration and EDA

  • Predictive Analytics and Decision Making
  • Campaign Planning

  • Developing creative communications

  • Case Study - 1

  • Public Relations

  • Case Study - 2